Mike Ryan is right that such endeavors can drain the creative energy of indie filmmakers and take them away from what’s really essential, which is making the best work possible. Ironically, Jost wrote about the death of indie cinema in 1989, while Ted Hope wrote its obituary in 1995. This is like Jeff Koons in the ‘arts.’” I’m not surprised that Jon Jost’s remarks were ignored by Hope as well as the other respondents. This is 100% bought and sold into the Great Market Economy mentality, and there isn’t a milligram of ‘truly free’ about it at all. This is not about filmmaking, it is about marketing. What about after it’s done?įilmmaker Jon Jost commented on Hope’s site at the time: “I sincerely doubt that Godard Tarkovsky Rocha Marker Gehr Hutton Antonioni Dorsky Parajadnov and a list of 1000 other really great filmmakers ever gave 10 seconds of thought to the above. I told him, “absolutely not.” Note that Ted Hope’s checklist is what you’re supposed to be doing before you shoot the film. A colleague asked whether I’d ever make another film if I had to do this. I confess I get exhausted just reading through Hope’s wish list. Hope’s notion that indie filmmakers, on top of making films, should be promoting them endlessly via social networking strategies is a daunting and unenviable task.
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I suspect that Ted Hope’s “ The Twenty New Rules: What we all MUST TRY to do prior to shooting,” which he posted on his blog Truly Free Film last November, might be one of the hidden targets of both pieces. I agree with Ryan on his point that filmmakers really need to concentrate their main energies on doing their work. Tully’s manifesto takes aim at the countless panels about social networking as a promotional tool. This comes on the heels of Michael Tully’s “ The TAKE-BACK Manifesto,” which appeared on indieWIRE. He writes: “What concerns me, though, is not the slow, vague emergence of new business strategies but the idea that filmmakers need to adjust their ideas to conform to these so-called new models.” He makes an ardent defense of indie work that might not be commercially viable or adaptable to viral marketing plans. Ryan has written a very provocative piece about indie cinema, entitled “ Straight Talk,” in the latest issue of Filmmaker.
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